Hello! We are Steph and Dean, the owners of BeauBaba, which we run from our home on the beautiful Welsh border. Are you looking for something a little bit different for yourself or for your little ones? Perhaps something ethically made, a little special, colourful, practical, fun and packaged up with love, especially for you? Then we would be delighted to help!

As parents of five children, we have bought our fair share of clothing, toys and baby care items over the last 10 years. Ethics are really important to us, and so we have always tried hard to choose the more sustainable, ethical options where possible. We also believe that children should be free to be children, and that their clothing and play should support this, bring practical, fun and age-appropriate.

Everything we sell is ‘tried and tested’ by our own children, so you can trust that we only handpick the best brands. In fact, our children lead many of our purchasing decisions – highlighting their favourite styles and designs!


A Family Business and Service

Because we are parents too, we understand just how busy you are and how difficult it is to buy children’s clothing online. You can never be sure whether what you buy will fit or suit your child, and whether you’ll have yet another thing to do when you realise you need to return it! Well, the beauty of buying from a family is that we can help you and assist you making the right choices for you before you press the Checkout button!

Join our Facebook Group ‘BeauBaba’s Clubhouse where we will be happy to assist you, even measuring garments, and taking more detailed photographs, so you can be sure to get the perfect fit for you child! You’ll never be ‘just a number’ for us, and you can be sure that with BeauBaba you will receive the Customer Service you want and deserve!

Fun, gender-neutral, organic clothing

Passionate about organic and ethically sourced clothing, we sell a range of brands, including Frugi, Maxomorra, DUNS Sweden, Toby Tiger and Alba, which are sustainable, bright and colourful, as well as affordable, comfortable, practical and functional.

Are you finding it hard to buy matching clothes for your children of different ages and different genders? Then look no further – ranging from newborn to 10 years, you can get all your children different clothing items in your favourite print, our children love the opportunity for a bit of #twinning and are delighted to help out any other siblings who enjoy it too!

Or are you struggling to find comfortable clothing for your child that fits over the bulkier cloth nappies? Then you won’t be disappointed as the majority of our clothing is also ‘cut for cloth’ – but still fits perfectly over a disposable nappied bottom too!

Finally, you will see we do not split our clothing into ‘girls’ and ‘boys’ sections. We believe that clothes are just clothes, and people can wear whatever they feel comfortable and happy in! It is up to YOU and your child to make that individual decision for yourselves, so we let you make those decisions, we will not split or label garments in this way. If you explore our menu though, you will see you can filter by size, brand, type of garment, etc. So we still have lots of ways to narrow down your search if you wish!

Pregnancy and birth books, directly from the authors

In addition to being busy parents of 6, we have also worked as antenatal practitioners and trainers for the last 12 years, and have written two books on the subject! ‘The Expectant Dad’s Handbook’, and ‘The His and Hers Guide to Pregnancy and Birth’ are both books available in the online shop, and of course, make brilliant gifts too, as you can request for them to be autographed by the authors too!

Nappies, changing bags, carriers, baby gifts and much more!

Last but not least, if you are shopping for someone who is expecting or has a young baby, we have some amazing products to offer, and don’t forget that you get free delivery on orders over £20!

From reusable nappies to baby slings, change bags to birth balls, we have a range of pregnancy and baby care products, and are adding to it all the time.

If you have any queries or question, please do drop us an email, we are always happy to help!